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This idyllic English county on the Welsh borders has some of the country’s most beautiful landscapes, towns and villages. Shropshire is not only a rural gem, it was also the birthplace of the industrial revolution.
ABTA announces its 10 Destinations to Watch in 2024
ABTA – The Travel Association has launched its Destinations to Watch in 2024.
The new report features 10 countries and regions which are intended to inspire holidaymakers and help inform their decision making as they decide where they will be heading off on holiday in 2024.
ABTA’s most recent consumer research1 found that 47% of people plan to visit a resort or city they have never been to before (up from 43% in 2022) and 41% a totally new country (up from 38% in 2022).
ABTA research has also found that 64% of people are planning to go abroad this year and 58% plan to take a UK holiday, reflecting the continuing importance of taking a holiday to the British public2.
For the first time ABTA has included a domestic destination, the county of Shropshire, in recognition that many people go on both an overseas and UK holiday and of the great importance of UK breaks to ABTA members and their customers.
