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Oswestry Tourist Information, Accommodation, Attractions & Events

Oswestry

Explore Oswestry & the Borderlands
Oswestry Town market
Chirk Aqueduct
Ellesmere near Oswestry
Things to do near Oswestry
Oswestry Tourist Information centre
Market day in Oswestry
Pontcysyllte and Chirk Aqueducts
Old Oswestry Hillfort
Visit Ellesmere
Whittington Castle; Visit castles and historic houses near Oswestry
Welshpool and Llanfair Railway
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Members - Information for businesses that want to promote Oswestry & The Borderlands as a great destination for visitors

We invite you to join Oswestry Borderland Tourism Ltd. (OBT). OBT is a not for profit company limited by guarantee and is the the only organisation that exists solely to promote Oswestry and The Welsh Borderlands to new and returning visitors.

Oswestry Borderland Tourism
Our Vision

Our Vision is for Oswestry & The Borderlands to be seen as one of the most desirable UK destinations, providing a welcoming and memorable visitor experience that reflects the area’s historic, cultural and natural heritage.

Oswestry Borderland Tourism
Our Mission Statement

Our Mission Statement: To grow footfall and spend, benefitting the local tourism and hospitality sectors and other community stakeholders, by raising awareness of Oswestry & Borderlands as the ideal destination.  To promote our membership to visitors and residents and to champion the benefits of the visitor economy.

Membership of OBT costs from £75 for one year

OBT Logo, Visit Oswestry

100,000 annual web site users

Visit Oswestry Logo

Over 8000 Facebook likes

Member Logo, Visit Oswestry

1.7k Instagram followers

Enquire about Membership

Your membership gives your business:
One page on www.visitoswestry.co.uk. 
Posts on Social Media throughout the year.
Advice and help with tourism related matters.
Members’ Newsletter.
Option to upgrade entry on www.visitoswestry.co.uk.
Option to feature in visitors’ newsletter. 
Option to take featured entry on web site. 
Option to have highlighted entry on top level pages on www.visitoswestry.co.uk
Option to advertise in any print produced by OBT
Free use of images and videos produced by OBT
Free display of information in Oswestry Town TIC
Discounted photo shoot by Graham Mitchell.

* indicates required field

This is what OBT does:
www.visitoswestry.co.uk – Creates and promotes Oswestry and The Borderlands via this web site. 

@Oswestrytourism – promotes via Facebook. Initiatives include promotion of member events, news and stunning local images and paid marketing initiatives.

@OswestryTourism – promote via Instagram. The local area is shown in images taken by local photographer Graham Mitchell plus members’ news and events are publicised.

Twitter and LinkedIn – all promote the town and area with opportunities for members to feature.

Break for the Borderlands – visitors’ newsletter which is sent regularly to over 1000 interested visitors.

Oswestry Town Tourist Information Centre – operates the town Tourist Information Centre IC at Castle View, Arthur Street. SY11 1JR.

Oswestry Tourism Ambassador Scheme – created and manages the free to join Oswestry Tourism Ambassador Scheme.

Working together – OBT is represented on Oswestry BID and Visit Shropshire Boards. Oswestry Town Council supports OBT and we work closely with them to promote the town. 

Oswestry Borderland Tourism Ltd. is a not for profit organisation and, with the help of our staff, the company is managed by a board of members who volunteer their time to help promote Oswestry and The Borderlands.

Recent achievements of OBT

Agreed funding by Oswestry Town Council and Oswestry Business Improvement District to support our promotional activities.

Worked with Oswestry BID to maximise the grant aid available to the local visitor economy.

Had representation on the boards of Oswestry BID, Visit Shropshire and Oswestry Cultural Consortium.

Re- located Oswestry Town TIC from Oswestry Visitor & Exhibition centre and opened a new TIC at Castle View SY11 1JR.

Taken a free membership of Shropshire Chamber of Commerce.

Kept members up to date with the latest information about the Covid 19 pandemic by sending regular newsletters.

Contacted Shropshire Council, Marches Growth Hub, local MPS and Tourism Minister to lobby on behalf of our members.

Rebranded as Visit Oswestry.

Increased web site traffic by 98% plus on 2020.

Increased Facebook reach 2021 to over 500,000- 437% increase.

Increased Instagram reach 2021 to date 65,000 – 802% increase.

Created new videos including the Oswestry Staycation video with Painted Life, Oswestry Town, Montgomery Canal, Llanymynech Heritage area and Nesscliffe and Old Oswestry

Created a new visual area map of Oswestry & The Borderlands.

Engaged Insynch to create a total digital marketing strategy for Oswestry and The Borderlands.

Paid for ads on Google, Facebook and Instagram.

Put out a first promo on TikTok.

Designed and improved the Wilfred Owen Trail and Town Heritage Trail.

Created a new mini guide to Oswestry & the Borderlands at no extra cost to members.

Included 60,000 copies of the Oswestry Town map in While we Visit Shropshire packs to be delivered to every accommodation and TIC in Shropshire.

Set up a LinkedIn entry for Visit Oswestry.

With grant aid during the pandemic OBT has:  

Produced 120,000 copies of the Oswestry town map

Replaced the town centre map boards to show the new TIC location

Done paid promotions with Google and Facebook

Received grant from Mail Metro media and featured in ads in Mail on Sunday, Daily Mail, Metro North West and Metro Midlands

Secured funding to create the first English version of the Wales Ambassador scheme

Given all existing members 6 months free membership
Created the Oswestry Tourism Ambassador Scheme

Sign up for our business users’ newsletter

If you have a business interest in local tourism and you would like to receive information about Oswestry Borderland Tourism and what’s happening in Oswestry and The Borderlands, please sign up to our newsletter here. Non members receive a selected number of emails during the year. 

Lee Lucks – Chairman

Ruth Sperring – Marketing Manager 

Get the latest Oswestry news
Sign up to our newsletter and enter the prize draw.

We send occasional newsletters to tell you what’s on and special offers. sign up before 31st August to be in with a chance to win afternoon tea for 2 at award winning Niche Patisserie. Adam, the chef was a finalist in the Professional Bakeoff so be prepared for sweet deliciousness!

Visit Oswestry Newsletter